The saga About Branded Things; Branded things Are Unknown Things When Started
What is Branded Things?
Any commodity that is sold under a particular brand name by a particular company is called as branded thing. Branded things have their company’s brand name on them along with a logo. The branded thing comes with a price tag that is affected with the value of brand under which it is sold.
The Terms ‘Build Your Brand’
Over and over we have heard the phrase and have drawn towards it. There are times that we have tried to build a brand thing for our commodity it so because the things that come with brand name have a significance in the mind of the consumers that cannot be denied. However it is just not one day or just one effort that makes brand or creates brand value for your things. It is diligent effort over a period of time with correct growth hacks and launching procedure that creates a brand. Branded things when they start they were unknown things with no significance.
The consumers desire having a branded thing the bigger the brand the more importance it will have in the eyes of the consumers. It is this desire on which the marketers dwell and place the price of the commodity. They market the branded thing not as a thing that they want to sell rather a thing that the consumers need to have. The aura of need of consumers is created around the branded thing so that the consumers get emotional and buy the commodity. Now this emotional attachment is the main factor that decides the price of thing. more the attachment the thing has with consumers higher the price of that thing is. A commodity without brand name is unknown thing and has relatively cheap price tag. Example a watch from a local market with no brand name comes for peanuts but then a watch from a big brand or luxury brand costs you a substantial amount ands at times even a fortune.
There is no denial to the fact that brand is of vital importance. A factory in China for example produces handbags, if you buy the bag from the factory outlet or the factory the cost will very less but the same bag when transported to the warehouse of the bigger brand and as the last step it is hallmarked and labeled as a thing from that brand the price of that unknown thing rises to be huge, in spite that the raw material or labor or technique used to make both the things were same. This is the value of brand that either makes a thing something or just leaves it to be nothing. This was a small example of the malpractice or a practice by which the consumer is fooled and trapped in the clutches of branded thing. We’ll this is not always same for all brands. There are brands who are diligent and have strict standards of quality control and they have made a branded thing that truly deserves the applause and the importance that it commands. However what ever maybe the production strategy of the thing one thing is for sure that branded things are desired by all and is the need.
How To Create Brand Thing?
To create a brand thing you need to be very careful because the phrase “what’s the in name” does not hold true over here. Rather it is the brand name that matters the most. In today’s competitive business environment it is all the more important that a thing does not gets lost rather is viewed as “the thing” and it can be done as follows:
Creativity- innovative ideas and unique messages that are delivered through creative mediums is what establish the brand. It is this creativity that makes a space in the mind of the consumers for the branded thing.
Differentiation- there has to be difference between the brand and its competitors. In the market the things are all same or identical but it’s the brand name that brings the difference.
Emotional Connection- the people should be able top connect with your brand in an emotional level. This will help in creating the brand loyalty that is crucial for the companies if they want the branded thing from their company survives in the market.
Consistency- the consumer can go to any corner of the world and their if sees the brand name and logo and enter the outlet, can then order the branded thing without knowing the language of the region. This is the benefit of branded thing if you recognize it you can buy it.
Monitor your brand– the branded thing will become unknown thing if you do not vouch your competitors and let them take your secret element. Thus take steps to prevent the uniqueness of your brand.